Privacy Policy

Last Updated: September 12, 2025

Introduction

We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website and gaming services. We comply with all applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies to all users of our website and services. By using our platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.

Our registered address is 42 Moorgate, London EC2R 6EL, United Kingdom, and we act as the data controller for the personal information we collect and process.

Information We Collect

We collect various types of information to provide and improve our services, ensure security, and comply with legal requirements.

Personal Information You Provide

When you create an account or interact with our services, you may provide:

  • Account Information: Username, email address, date of birth, and password
  • Profile Data: Display preferences, gaming history, and account settings
  • Communication Data: Messages sent through our support system or contact forms
  • Payment Information: Billing details and transaction history (payment card details are processed securely by third-party payment processors)
  • Verification Documents: Identity verification materials as required by regulations
  • Correspondence: Any information you provide when contacting us

Information We Collect Automatically

When you use our website, we automatically collect:

  • Technical Data: IP address, browser type and version, device information, operating system
  • Usage Data: Pages visited, time spent on site, click patterns, game interactions
  • Gaming Data: Game results, betting patterns, session duration, performance statistics
  • Location Data: General location information based on IP address
  • Cookie Data: Information collected through cookies and similar technologies (see our Cookie Policy)
  • Log Data: Server logs including access times, errors, and system events

Information from Third Parties

We may receive information about you from:

  • Payment Processors: Transaction confirmations and fraud prevention data
  • Identity Verification Services: Age and identity verification results
  • Analytics Providers: Website usage statistics and performance data
  • Social Media Platforms: If you interact with our social media content
  • Regulatory Bodies: Information required for compliance purposes

How We Use Your Information

We process your personal data for various legitimate purposes, always ensuring we have a lawful basis for doing so.

Service Provision

  • Creating and managing your account
  • Processing game transactions and maintaining gaming sessions
  • Providing customer support and responding to inquiries
  • Enabling game features and functionality
  • Managing your preferences and settings

Security and Fraud Prevention

  • Verifying your identity and age
  • Detecting and preventing fraudulent activities
  • Monitoring for suspicious account behavior
  • Ensuring compliance with anti-money laundering regulations
  • Protecting against unauthorized access and cyber threats

Legal and Regulatory Compliance

  • Meeting obligations under gambling regulations
  • Conducting responsible gaming monitoring
  • Responding to legal requests and court orders
  • Maintaining records as required by law
  • Reporting suspicious activities to relevant authorities

Marketing and Communications

  • Sending promotional materials about our services (with your consent)
  • Providing updates about new games and features
  • Conducting market research and surveys
  • Personalizing your gaming experience
  • Analyzing user behavior to improve our offerings

Analytics and Improvement

  • Analyzing website and game performance
  • Understanding user preferences and behavior
  • Developing new features and services
  • Conducting A/B testing and optimization
  • Generating statistical reports and insights

Legal Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. Our legal bases include:

  • Contract Performance: Processing necessary to provide our services
  • Legal Obligation: Compliance with gambling laws and regulations
  • Legitimate Interests: Fraud prevention, security, and service improvement
  • Consent: Marketing communications and optional features
  • Vital Interests: Protecting health, safety, or welfare in emergency situations

Data Sharing and Disclosure

We may share your personal information in the following circumstances:

Service Providers

We work with trusted third-party providers who assist us in delivering our services:

  • Payment Processors: To handle transactions securely
  • Identity Verification Services: For age and identity checks
  • Cloud Hosting Providers: For secure data storage and website hosting
  • Analytics Services: For website performance monitoring
  • Customer Support Tools: For providing efficient user support
  • Marketing Platforms: For authorized promotional communications

Legal Requirements

We may disclose your information when required by law or to:

  • Regulatory Bodies: Including the UK Gambling Commission
  • Law Enforcement: When legally compelled or investigating crimes
  • Courts: In response to valid legal proceedings
  • Government Agencies: For tax, anti-money laundering, or other regulatory purposes
  • Legal Advisors: For obtaining legal advice and representation

Business Transfers

In the event of a merger, acquisition, or sale of our business, your personal data may be transferred to the new owners, subject to the same privacy protections.

Emergency Situations

We may share information when necessary to protect the vital interests of individuals, such as preventing serious harm or responding to emergencies.

International Data Transfers

Some of our service providers may be located outside the UK. When we transfer your personal data internationally, we ensure adequate protection through:

  • Adequacy Decisions: Transferring to countries deemed adequate by the UK Government
  • Standard Contractual Clauses: Using approved contractual protections
  • Certification Schemes: Working with certified providers
  • Binding Corporate Rules: For transfers within multinational organizations

We take steps to ensure your data receives the same level of protection abroad as it does in the UK.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

Account Data

  • Active Accounts: Retained while your account remains active
  • Inactive Accounts: Deleted after 3 years of inactivity (subject to legal requirements)
  • Closed Accounts: Retained for 7 years to meet regulatory obligations

Transaction Records

  • Gaming Transactions: Retained for 5 years as required by gambling regulations
  • Payment Records: Kept for 6 years to meet financial record requirements
  • Identity Verification: Maintained for regulatory compliance periods

Communications

  • Support Correspondence: Retained for 2 years for service quality purposes
  • Marketing Preferences: Kept until you withdraw consent
  • Legal Communications: Retained as required by specific legal obligations

Your Rights Under UK GDPR

You have several important rights regarding your personal data:

Right of Access

You can request a copy of the personal data we hold about you, including:

  • Confirmation that we process your data
  • Details about how and why we use your information
  • Information about data sharing and retention
  • A copy of your personal data in a commonly used format

Right to Rectification

You can ask us to correct inaccurate or incomplete personal data. We will make corrections promptly and notify relevant third parties where necessary.

Right to Erasure (Right to be Forgotten)

You can request deletion of your personal data in certain circumstances:

  • The data is no longer needed for its original purpose
  • You withdraw consent and there’s no other legal basis
  • Your data has been unlawfully processed
  • Erasure is required for legal compliance

Note: We may retain data where required by law or for legitimate interests such as regulatory compliance.

Right to Restrict Processing

You can ask us to limit how we use your personal data in certain situations:

  • You contest the accuracy of the data
  • Processing is unlawful but you don’t want erasure
  • We no longer need the data but you need it for legal claims
  • You’ve objected to processing pending verification of our legitimate interests

Right to Data Portability

You can request your personal data in a structured, commonly used format for transfer to another provider, where technically feasible.

Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes. We will stop processing unless we have compelling legitimate grounds.

Right to Withdraw Consent

Where processing is based on consent, you can withdraw it at any time. This won’t affect the lawfulness of processing before withdrawal.

Right to Lodge a Complaint

You can complain to the Information Commissioner’s Office (ICO) if you believe we’ve mishandled your personal data. Contact details:

  • Website: ico.org.uk
  • Helpline: 0303 123 1113
  • Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Data Security

We implement comprehensive security measures to protect your personal information:

Technical Safeguards

  • Encryption: Data encrypted in transit and at rest using industry-standard protocols
  • Access Controls: Multi-factor authentication and role-based access restrictions
  • Firewalls: Network security measures to prevent unauthorized access
  • Regular Updates: Security patches and system updates applied promptly
  • Monitoring: Continuous monitoring for suspicious activities and threats

Organizational Measures

  • Staff Training: Regular privacy and security training for all personnel
  • Data Minimization: Collecting only necessary information for specified purposes
  • Regular Audits: Periodic security assessments and compliance reviews
  • Incident Response: Procedures for detecting and responding to data breaches
  • Vendor Management: Due diligence on third-party service providers

Physical Security

  • Secure Facilities: Physical access controls at data centers and offices
  • Equipment Security: Secure disposal of hardware containing personal data
  • Environmental Controls: Protection against physical threats like fire and flooding

Children’s Privacy

Our services are strictly for adults aged 18 and over. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected data from a minor, we will delete it immediately and may close any associated accounts.

Age verification is a mandatory part of our registration process, and we use third-party services to verify user ages. Parents or guardians who believe their child has provided personal information to us should contact us immediately.

Responsible Gaming and Data Use

We take responsible gaming seriously and use personal data to:

  • Monitor Gameplay: Detecting patterns that may indicate problem gambling
  • Implement Limits: Enforcing deposit, spending, and time limits
  • Provide Support: Offering resources and support for responsible gaming
  • Self-Exclusion: Processing and maintaining self-exclusion requests
  • Third-Party Referrals: Sharing information with support organizations when authorized

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes:

  • We will update the “Last Updated” date at the top of this policy
  • We may notify you through email or website notifications
  • Continued use of our services constitutes acceptance of the updated policy
  • You can always find the current version on our website

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Information

If you have questions about this Privacy Policy, want to exercise your rights, or have privacy concerns, please contact us:

Email: [email protected]
Postal Address: 42 Moorgate London EC2R 6EL United Kingdom
Business Hours: Monday – Friday, 9:00 AM – 6:00 PM GMT

We aim to respond to all privacy-related inquiries within 30 days, as required by law. For urgent matters or suspected data breaches, we will respond more quickly.